CASIO has announced that the acclaimed seven-member girl group XG has been appointed the global ambassadors for the G-SHOCK brand of shock-resistant watches. 

CASIO

G-SHOCK’s latest global ambassador appointment brings together the world of high-impact watches and boundary-breaking music. The iconic brand has officially named XG, the trailblazing seven-member hip hop/R&B girl group, as its newest global face.

Known for their fierce performances, genre-defying sound, and powerful message of empowerment, XG – short for Xtraordinary Girls – has carved out a new lane in the global music scene with what they call “X-Pop.” It’s not J-Pop. It’s not K-Pop. It’s a new wave entirely, and the group – JURIN, CHISA, HINATA, HARVEY, JURIA, MAYA, and COCONA – are leading the charge. Their bold identity and fearless pursuit of originality make them a natural fit for G-SHOCK, a brand built on defying limits and pushing forward without compromise.

At the heart of the collaboration lies a shared ethos: strength without fear. Centered around the theme “No Destination,” this partnership celebrates the drive to break molds, chase dreams, and move forward with conviction. A special visual campaign – helmed by renowned Japanese creative YOSHIROTTEN and his team at YAR – shows XG stepping into a bold new world with G-SHOCK at their side. Visually striking and full of energy, the campaign echoes the strength and spirit that unite both icons.

Fans can look forward to a lineup of G-SHOCK watches worn by XG themselves, including:

• The shimmering GMA-P2100PC and silky GMA-P2100ST

  CASIO

• The versatile GMA-P2100M, with elegant pink gold accents

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• Sleek monochrome staples like the GA-2100-1A1 and DW-5600UBB-1

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• Refined white options such as the GMA-P2100-7A and GMD-S5600BA-7

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This is just the beginning. As XG begins their journey as global ambassadors for G-SHOCK, expect more drops to come.