YouTube Red turns its attention to the sneaker design process.
Lace Up: The Ultimate Sneaker Challenge by YouTube Red features 12 aspiring sneaker designers from around the globe.
Working together in teams of three, they will present a new sneaker design each week to a panel of experts and one guest sneakerhead.
According to Footwear News, guests will include Anthony Anderson, Ashley Graham, Macklemore, as well as tennis legend Stan Smith.
Besides earning bragging right, the winner will receive an opportunity to work in Adidas. Additionally, the winner will also help NBA star James Harden to design his next shoe.
Hosted by YouTube personality Adande ‘Swoozie’ Thorne, this “unscripted competition series” is the brainchild of sneaker designer D’Wayne Edwards and television producer Ken Mok.
Lace Up: The Ultimate Sneaker Challenge debuts on YouTube Red next Wednesday, September 13. Check out the promo video above for a sneak peek of what’s to come.
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