ASTELL&ASPR, a lifestyle digital brand under SM Entertainment, will be collaborating with some of the biggest names in K-pop to produce a range of sneakers with YSNEAKERS. The collection comprises fourteen different kicks with each K-pop star designing two sneakers – one low and high top silhouettes. Todate, previews have only been provided for shoes designed by CHEN of EXO-CBX and TAEYEON from Girls’ Generation (images below).
Photos: Channel News Asia
Just like the PUMA x BTS collab released in July 2017, each purchase of the YSNEAKERS x ASTELL&ASPR collaboration will come with a number of freebies including an exclusive photocard of the artist who designed the shoes along with a wooden shoe tree and a warranty card featuring the musician’s signature.
According to Channel News Asia, the sneakers will be available on August 16. In addition, the limited edition sneaker collection is available for pre-order on Wednesday, July 25. The collaborative sneakers will cost anywhere from S$475 to S$571.
Notable Kpop sneaker collaboration
K-pop idols are no stranger to the world of sneaker design. Well known groups such as BTS and EXO have collaborated with sportswear brands such as Puma and Skechers.
Excited about the collaborative sneakers release? Keep an eye out on this page for more details to come closer to its release date.
Featured image: Channel News Asia